My name is Sam Sawyer, and I am the CEO of Pinnacle Realty Advisors.
I began my career in residential real estate at 19, helping college friends find apartments and rental homes around campus at SMU in Dallas, Texas. Post college, I went to work for Briggs Freeman Sotheby’s international Realty working my way up to Senior Vice President before leaving to help launch a boutique brokerage firm in Dallas called The Collective that was acquired by Compass in 2018.
In 2016, I was named one of the Top 30 Agents Under 30 in America by the National Association of Realtors. Most recently, I spent time in Silicon Valley at an early stage proptech startup called ZeroDown serving as VP of Real Estate Operations.
Now, I am embarking on a journey with Pinnacle Realty Advisors to build the residential real estate brokerage model that is needed in today’s world. If my 15-year career in residential real estate has taught me anything, it’s that the brokerage model is broken and needs to be completely rebuilt. I started this company out of my own problems and complaints with the industry. Residential real estate is stuck in its old ways, and all of the current brokerages are “competitor focused” and not “consumer focused." The large market dominating brokerages today are too focused on protecting their rigid business models and one-upping their competitors - instead of focusing on their agents' happiness to build a better brokerage experience. They choose inertia over innovation. They are true dinosaurs in my eyes, and it is only a matter of time before the mighty fall and the companies with an “agent-first and customer-first mentality” take over the real estate industry.
Our team is composed of diverse backgrounds and skill sets from both the consumer technology and real estate industries, and we are building our company with unique perspectives while constantly pushing ourselves to challenge the status quo in everything we do by asking “why” things are the way they are and how we can do it differently.
Our goal at Pinnacle is to deliver a best-in-class brokerage experience to our agents at the lowest possible cost, and we execute on this goal with our transaction-fee based model where our agents keep 100% of the commissions they earn. With our low-cost fee model, top notch service, and cutting edge technology tools, we empower our agents to serve their customers to the best of their ability while creating a better transaction process for everyone involved.
Simplicity, transparency, honesty, and innovation are the cornerstones of what we are building at Pinnacle, and we look forward to continuing our journey ahead to be the best agent-obsessed real estate brokerage in the world.
The Fort Podcast: Get To Know Sam & The Origin Of Archetape